Terms and Conditions
Please read these Terms and Conditions carefully before using the services provided by ALWAYS IMPROVING. Access to and use of any websites owned or operated by ALWAYS IMPROVING, including www.business-setup-dubai.com, as well as the use of our services, are subject to your full and unconditional acceptance of these Terms and Conditions.
By accessing our website or using our services, the client and/or user acknowledges that their consent is given freely, knowingly, and with full understanding of the terms set out herein.
“Always Improving” refers to ALWAYS IMPROVING LLC, ALWAYS IMPROVING FZCO, and all member companies operating within the ALWAYS IMPROVING network.
“Company” means any company, trust, foundation, or other legally recognized entity that is established, incorporated, and/or administered by ALWAYS IMPROVING.
“Client” means the owner(s) of a business, or any person(s) duly authorized by the owner(s), who have requested ALWAYS IMPROVING to provide services to such owner(s) or authorized person(s). Where there is more than one owner or authorized person, the term “Client” shall refer to all such persons jointly and severally.
“Client-Appointed Persons” means any individuals or entities who may, from time to time, be appointed, designated, or act as a director, alternate director, secretary, manager, partner, trustee, protector, bank signatory, officer, holder of a power of attorney, administrator, registered agent, provider of a registered office or head office, or registered shareholder of the Company.
“Person” means any natural person, business, company, or other legal or non-legal entity, whether incorporated or unincorporated.
“Services” means, without limitation, company formation, management and administration services, registered agent services, company secretarial services, nominee director or shareholder services, banking or brokerage introductions, fiduciary services, consulting services, and any other related services provided by ALWAYS IMPROVING to the Client or the Client’s Company.
1. These Terms and Conditions govern the relationship, as well as any communication, interaction, or exchange of information, between ALWAYS IMPROVING and any users of its website, services, and/or products. They also apply to any form of collaboration, whether paid or unpaid, contractual or non-contractual, partial or total, between ALWAYS IMPROVING and its clients and/or users.
2. By using the services of ALWAYS IMPROVING, the Client confirms that they have read, understood, and accepted these Terms and Conditions in full and without reservation. In the event of any uncertainty or lack of understanding, the Client, or any person designated by the Client, must contact ALWAYS IMPROVING prior to using the services in order to obtain the necessary explanations. Where required, the Client is solely responsible for arranging any translation or professional explanation of these Terms to ensure full comprehension.
3. ALWAYS IMPROVING shall not be held responsible for any event, outcome, or circumstance that falls outside the defined scope of its services and/or is not expressly included in the quotation issued prior to the commencement of services. Any additional services or work requested by the Client and performed by ALWAYS IMPROVING shall be subject to separate billing, at fees to be mutually agreed upon in advance.
4. Any quotation issued by ALWAYS IMPROVING shall be deemed accepted in its entirety from the moment the execution of the services begins, whether or not a formal written acceptance has been provided.
5. The Client and/or any person designated by the Client is required to provide complete, accurate, and truthful information necessary for the processing of the Client’s case. ALWAYS IMPROVING relies exclusively on the information supplied and is under no obligation to independently verify or obtain additional information. The Client expressly authorizes ALWAYS IMPROVING to transmit any relevant information provided to the competent authorities of the United Arab Emirates for the proper handling and execution of the Client’s case.
6. The Client agrees to use their best efforts to attend all appointments at government departments, service providers, or offices where the Client’s presence is mandatory. Any delay, failure to attend, or absence attributable to the Client may impact the overall timelines for the incorporation or setup of the Client’s business. ALWAYS IMPROVING shall not be held liable for any delays or consequences arising from such absence or delay.
7. The fees indicated in any quotation provided to the Client and/or any person designated by the Client are indicative only. Such quotations are estimates based on the information provided by the Client at the time and are subject to change. The Client acknowledges and accepts that certain fees and expenses are determined by third-party authorities and government bodies and may increase or decrease without prior notice. Upon request, ALWAYS IMPROVING shall provide supporting invoices or official receipts evidencing such fees. In the event of any increase, the Client agrees to promptly pay ALWAYS IMPROVING the difference for services rendered.
8. The provision of services shall commence upon receipt by ALWAYS IMPROVING of a copy of the Client’s passport or any equivalent identification document. From that moment, the quotation shall be deemed fully accepted, and services shall be considered initiated. All fees are non-refundable, regardless of the reason. Once services have commenced, the Client remains liable for payment of the full amount stated in the initial quotation. ALWAYS IMPROVING reserves the right, at its sole discretion, to refuse instructions from the Client or to suspend or terminate services at any time, without obligation to provide justification.
9. In the event that the Client decides not to proceed with the incorporation of the company before submission of the application to the relevant authorities, the Client shall remain liable to pay ALWAYS IMPROVING’s professional fees as agreed in the initial quotation. Such fees shall be payable within seven (7) days of the Client’s written notice of cancellation. A late payment penalty of 0.5% per day of the total invoice amount (inclusive of VAT, where applicable) shall apply for each day of delay. These fees cover the work already performed, including preparation of documentation and applications.
10. The services provided by ALWAYS IMPROVING under these Terms and Conditions are strictly limited to those expressly set out in the written proposal or quotation issued to the Client. ALWAYS IMPROVING shall have no obligation to provide any additional services unless expressly agreed in writing. To the fullest extent permitted by law, ALWAYS IMPROVING disclaims any further liability to the Client beyond the agreed scope of services.
11. The Client shall remain solely responsible, at all times and under all circumstances, for complying with all applicable laws, regulations, and requirements in the United Arab Emirates and any other relevant jurisdiction. The Client expressly acknowledges that, following incorporation, they are responsible for all ongoing statutory filings and for the timely payment of all applicable fees, penalties, fines, and charges imposed by the relevant authorities for the continued lawful operation of the entity established by ALWAYS IMPROVING on the Client’s behalf. Any failure by the incorporated entity to comply with such obligations shall be the exclusive responsibility of the Client.
12. To the maximum extent permitted by law, ALWAYS IMPROVING’s total liability to the Client, whether arising in contract, tort, or otherwise, shall in all cases be strictly limited to the amount of professional fees actually paid by the Client to ALWAYS IMPROVING for the services concerned. Under no circumstances shall ALWAYS IMPROVING be liable for any indirect, incidental, special, or consequential damages, including loss of profit, loss of opportunity, or reputational damage, whether foreseeable or not.
13. ALWAYS IMPROVING does not guarantee the acceptance, approval, or outcome of any application, filing, or documentation submitted to the regulatory or governmental authorities of the United Arab Emirates on behalf of the Client. The Client acknowledges that the UAE authorities exercise broad discretionary powers and may reject or delay any application without providing justification. The Client further acknowledges that such authorities may request additional information or documentation at any time and agrees to provide such information promptly upon request. ALWAYS IMPROVING shall not be liable for any delay, rejection, or complication arising from such applications, except where such delay or complication results directly from ALWAYS IMPROVING’s gross negligence or willful misconduct.
14. The Client represents and warrants that all information and documentation provided to ALWAYS IMPROVING under this agreement shall be true, accurate, complete, and valid in all respects. All document copies shall be faithful reproductions of the originals, and any translations provided shall be accurate and complete translations of the original text. The Client shall bear full responsibility for any error, inaccuracy, omission, or misrepresentation contained in any document prepared by ALWAYS IMPROVING on the Client’s behalf, including business plans, application forms, or supporting documentation, where such error arises from incorrect or misleading information supplied by the Client.
15. The Client agrees to indemnify, defend, and hold harmless ALWAYS IMPROVING, its affiliates, officers, employees, and agents from and against any and all actions, claims, proceedings, demands, damages, losses, liabilities, costs, and expenses (including legal fees) arising out of or in connection with ALWAYS IMPROVING’s actions or omissions, or refusal to act, in accordance with the Client’s instructions or pursuant to this agreement.
16. ALWAYS IMPROVING makes no representation or guarantee regarding the timing, progress, or completion of any procedure or process. Any timelines or estimated deadlines communicated to the Client are indicative only and provided for information purposes. ALWAYS IMPROVING shall not be held responsible for any extension, reduction, or modification of deadlines, whether caused by third parties, authorities, or otherwise, except in cases of gross negligence or willful misconduct on its part.
17. Where the services include the introduction of a local service agent, local partner, or external third-party provider, the Client expressly acknowledges that ALWAYS IMPROVING’s role is strictly limited to providing an introduction. The final selection, engagement, and decision shall rest solely with the Client. ALWAYS IMPROVING shall not be liable for any dispute, conflict, loss, or claim arising between the Client and such local agent or external partner at any time. The Client expressly waives any right to hold ALWAYS IMPROVING liable in connection with the introduction service.
18. ALWAYS IMPROVING may, at any time, request such information and documentation as it reasonably requires to comply with applicable client due diligence, compliance, and regulatory obligations. The Client agrees to:
- Provide the requested information promptly and within a reasonable timeframe; and
- Notify ALWAYS IMPROVING without delay of any change to the information previously provided.
19. These Terms and Conditions, together with the proposal, constitute the entire agreement between the Client and ALWAYS IMPROVING with respect to their subject matter and supersede all prior agreements, negotiations, representations, or understandings, whether written or oral.
20. ALWAYS IMPROVING reserves the right to amend or update these Terms and Conditions at any time. The Client agrees to review them periodically and acknowledges that continued use of the services constitutes acceptance of any updated version.
21. If any provision of these Terms and Conditions is held to be invalid, illegal, or unenforceable, such provision shall be deemed severed to the extent of such invalidity, illegality, or unenforceability, and the remaining provisions shall remain valid, binding, and enforceable in full force and effect.
22. In the event of any inconsistency or conflict between these Terms and Conditions and any proposal, communication, or correspondence exchanged with the Client or any person appointed by the Client, these Terms and Conditions shall prevail.
23. These Terms and Conditions, the proposal, and any dispute or claim arising out of or in connection with them shall be governed by and construed in accordance with the laws of the Emirate of Dubai, United Arab Emirates.
Last updated: July 15, 2020

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