Privacy Policy
Last updated: 17 June 2026
1. Introduction
This Privacy Policy describes how Business Setup Dubai ("we", "us" or "our") collects, uses and discloses your information when you visit or interact with business-setup-dubai.com (the "Service"), and the choices you have regarding that information.
Business Setup Dubai is part of ALWAYS IMPROVING — namely ALWAYS IMPROVING LLC, ALWAYS IMPROVING FZCO, and all member companies operating within the ALWAYS IMPROVING network. References to "we", "us" or "our" in this policy include ALWAYS IMPROVING where it acts as the data controller for the Service.
By using the Service you agree to the collection and use of information in accordance with this policy. If you do not agree with this policy, please do not use the Service.
2. Interpretation and Definitions
The following terms have the following meanings wherever they appear in this policy:
- Company
- Business Setup Dubai, operating the website business-setup-dubai.com, which is part of ALWAYS IMPROVING (ALWAYS IMPROVING LLC, ALWAYS IMPROVING FZCO, and all member companies within the ALWAYS IMPROVING network).
- Service
- The website business-setup-dubai.com and any related enquiry, consultation and business-setup services we provide.
- Personal Data
- Any information that relates to an identified or identifiable individual.
- Usage Data
- Data collected automatically, generated either by your use of the Service or from the Service infrastructure itself (for example, page-visit duration).
- Cookies
- Small files placed on your device by a website, used here mainly for analytics.
- You
- The individual accessing or using the Service, or the company or other legal entity on behalf of which that individual is accessing or using the Service.
3. Information We Collect
Personal Data you give us
When you complete an enquiry or consultation form on the Service (powered by Contact Form 7), we ask you to provide:
- Your name
- Your email address
- Your phone number
- Any message or project details you choose to share with us
You provide this information voluntarily so that we can respond to your enquiry and advise you on setting up your business in the UAE.
Usage Data collected automatically
When you visit the Service we may automatically collect Usage Data such as your device's IP address, browser type and version, the pages you visit, the time and date of your visit, and the time spent on those pages. This data helps us understand how the Service is used.
4. Analytics
We use Google's analytics tools — Google Analytics 4 and Google Tag Manager — to understand how visitors find and use the Service so we can improve it. These tools may set cookies and collect Usage Data such as pages viewed and approximate location derived from your IP address. The information is processed by Google on our behalf.
You can learn how Google handles data at policies.google.com/privacy, and you can opt out of Google Analytics across websites using Google's browser add-on at tools.google.com/dlpage/gaoptout. You can also block or delete cookies through your browser settings, though some parts of the Service may not function as intended if you do.
5. How We Use Your Information
We use the information we collect to:
- Respond to your enquiries and provide the consultation and business-setup services you request;
- Communicate with you about your enquiry, including by email, phone or WhatsApp;
- Operate, maintain and improve the Service and our offering;
- Send you information about our services where you have asked us to, or where we are otherwise permitted to;
- Detect, prevent and address technical issues, fraud or misuse; and
- Comply with our legal obligations.
6. Legal Bases for Processing
Where the EU/UK General Data Protection Regulation applies, we process your Personal Data on the following bases:
- Consent — where you have given us permission, for example by submitting an enquiry form;
- Contract — where processing is necessary to provide a service you have requested;
- Legitimate interests — to operate, secure and improve our Service, provided your rights do not override those interests; and
- Legal obligation — where we are required to process data to comply with the law.
Where the UAE Personal Data Protection Law (Federal Decree-Law No. 45 of 2021) applies, we process Personal Data in line with its requirements, including obtaining your consent where required.
7. Sharing and Disclosure
We do not sell your Personal Data. We may share it in the following limited circumstances:
- Service providers — trusted third parties who help us run the Service, such as Google (analytics) and our hosting and email providers, acting on our instructions;
- Legal requirements — where disclosure is required by law, regulation, legal process or an enforceable governmental request;
- Business transfers — in connection with a merger, acquisition or sale of assets, in which case any new owner will be bound by this policy; and
- With your consent — for any other purpose disclosed to you at the time.
8. Data Retention
We keep your Personal Data only for as long as is necessary for the purposes set out in this policy — for example, to respond to and follow up on your enquiry and to meet our legal, accounting and reporting obligations. Usage Data is generally retained for a shorter period, except where it is used to strengthen security or improve the Service. When data is no longer needed, we delete or anonymise it.
9. International Data Transfers
We operate from the United Arab Emirates, and the service providers we use (such as Google) may process data in other countries. This means your information may be transferred to — and maintained on — servers located outside your state or country, where data-protection laws may differ from those in your jurisdiction. Where we transfer data internationally, we take steps to ensure it is treated securely and in line with this policy.
10. Your Rights
Depending on where you live, you may have the right to:
- Access the Personal Data we hold about you;
- Request that we correct inaccurate or incomplete data;
- Request that we delete your data;
- Object to or request that we restrict certain processing;
- Request a copy of your data in a portable format; and
- Withdraw your consent at any time, without affecting processing carried out before withdrawal.
To exercise any of these rights, contact us using the details in the "Contact Us" section below. We will respond in accordance with applicable law.
11. Data Security
We take reasonable technical and organisational measures to protect your Personal Data. However, no method of transmission over the internet or method of electronic storage is completely secure, so we cannot guarantee its absolute security.
12. Links to Other Websites
The Service may contain links to websites that we do not operate. If you click a third-party link, you will be directed to that third party's site. We strongly advise you to review the privacy policy of every site you visit. We have no control over, and accept no responsibility for, the content, privacy policies or practices of any third-party sites or services.
13. Children's Privacy
The Service is not directed to children, and we do not knowingly collect Personal Data from children. If you are a parent or guardian and believe your child has provided us with Personal Data, please contact us so that we can remove it.
14. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. We will post any changes on this page and update the "Last updated" date above. We encourage you to review this policy periodically. Changes are effective when they are posted on this page.
15. Contact Us
If you have any questions about this Privacy Policy or how we handle your data, you can reach us:
- By email: privacy@business-setup-dubai.com
- Through our contact page
- On WhatsApp: +971 58 594 5975